While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.
Expensive Lying Habits: Top 5 Misleading and False Advertising Scandals
Want to learn how much misleading customers can cost? Here are 5 of the most memorable false advertising scandals that cost these brands millions of dollars
The Reasons Why Your Native Ads Aren’t Working [Hint: Your Creatives]
One image is worth a thousand words and, when it comes to Native ads, it's an absolute must to have a catchy creative. Actually, science can help us with that
Digital Security 101: Why Should Publishers Use HTTPS on Their Website?
Google and other major companies are making a push toward HTTPS, a secure connection protocol that allows websites to interact with browsers in a safe way
