Tom Hooker

While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.

29 June 2018 | Monetize

Digital Security 101: Why Should Publishers Use HTTPS on Their Website?

Google and other major companies are making a push toward HTTPS, a secure connection protocol that allows websites to interact with browsers in a safe way

7 June 2018 | Affiliate Marketing

Top 10 Affiliate Marketing Events for the Second Half of 2018

Here’s our take on the top 10 affiliate marketing events for the remainder of the 2018 calendar.

18 May 2018 | Affiliate Marketing

Staying on the Legal Side: Misleading Ads & Regulations Around the Globe

We’ll discuss the legal repercussions of employing misleading ads and how to stay on the right side of the law, according to your location

11 May 2018 | Ad Trends

Ramadan eCommerce Trends: 11 Tips to Boost Your 2018 Campaign

Ramadan is the most sacred month of the year for the Muslim community and one of the most important from a commercial perspective.

26 April 2018 | Affiliate Marketing

Investigating Misleading Ads: What Are They and Why You Should Avoid Them

Learn why misleading ads are harmful & how to steer clear. Safeguard your interests & make informed decisions. Don't fall for deceptive marketing tactics

16 April 2018 | Tutorials

A Complete Introduction to Conversion Tracking

We’ll go over the definition of a conversion and how they are measured. We’ll also discuss the types of tracking mechanisms available