Author photography
Author

Nastya Tikhonova

With a background in digital marketing and affiliate ecosystems, Nastya specializes in traffic acquisition strategies, monetization models, and the performance marketing landscape. She has worked across iGaming and affiliate projects, gaining hands-on experience with campaign optimization, traffic scaling, and partner ecosystems. Her focus is on analyzing industry mechanics and practical approaches used by advertisers in performance-driven environments.

PropellerAds - traffic source conversion explained through context fit, attention, and user state across search, social, push, and pop
Media Buying

Why the Same User Converts Differently Across Traffic Sources?

Traffic source conversion isn’t random. See how user state differs across search, social, push, and pop—and how to align funnels.