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Ettore Spinelli

Ettore, Italian, born in the 90s. After his major in psychology, he devoted himself to affiliate marketing, working for various agencies, and as a media buyer.

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Advanced Tutorials

A/B Testing: How to Optimize Based on Your Data?

In this post, we will analyze how to properly conduct an A/B test and, more importantly, how to implement the conclusions of our tests in our advertising campaigns.

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Guest Expert

How Psychology Can Make Users Take a Precise Action

In this post, we will explain how some psychological "shortcuts" can help the user take specific actions - the actions you want him to perform.