Email Traffic: How To Boost Revenue With Email Marketing Best Practices?
Come peak into the world of marketing and email to see just how email traffic can be a great source of income. Affiliate email (mail) marketing is built on recommendations and trust. The basic idea is to establish yourself as a reliable source of information for your audience. Especially since your campaign’s success is measured by open rate, click-through rate, and conversion rate.
First off, this guide will answer your question, “What is email marketing?” in the context of affiliate promotions. As well as tell you how to run effective campaigns. Through it, you`ll also go over email marketing best practices and how to position yourself as a trusted source of information. Lastly, you`ll get valuable tips to help you boost clicks, conversions, and earnings – which measure your campaign`s success.
Engage Your Email Traffic With Different Messages
So what is email traffic? And what is email traffic in Google Analytics? In both cases, these are users who come to your website/ landing page/ offer page after clicking a link in your email (for marketing) campaign. However, this is just the first step.
If you want to engage your audience through mail marketing, you need to share content that aligns with various stages of the customer journey. There are many different types of emails that you should use. Here’s a quick recap of the most important types of emails you should be sending, following email marketing best practices.
1. Emails of Welcome and Thank You
Welcome emails have the highest engagement rates of any type of email for marketing. You should use your welcome email to introduce your audience to your brand and share relevant information about your company (or a brand you promote). You can also use emails for marketing to promote affiliate offers.
Make your welcome emails memorable by including freebies, YouTube videos, or blog posts. Or, as Neil Patel did in his Ubersuggest welcome email, you might compile a list of resources your subscribers will find helpful.
Of course, you should consider the basics of how to do email marketing effectively, such as:
- Begin with a personalized greeting and set clear expectations for future email mail marketing.
- Send four to six emails as part of your welcome email series to build trust.
- Always include unsubscribe options to avoid spam complaints.
- Ask subscribers to whitelist your email.
- Invite them to follow your active social media accounts to increase touchpoints.
When creating a welcome email for marketing purposes, focus on increasing credibility and making subscribers want more of what you offer – one of the core benefits of email marketing.
2. Content Emails
Don’t fall into the trap of only sending promotional or affiliate marketing emails. To ensure steady email marketing traffic, share a mix of valuable content – blog posts, tutorials, free tools, and tips. Vary your email content to ensure you provide value to your audience and maintain those high open rates. This way, you keep your campaigns aligned with the best email marketing strategies.
You should monitor how people engage with your content as well. And a survey is a great way to engage with customers and gather feedback.
Take a look at this email from Michelle Schroeder from Making Sense of Cents. In the email, she shares an article about a course that she is supporting as an affiliate. The email provides a link to an interview with the course founder – flawlessly following email marketing best practices.
This approach is less direct than trying to sell the course. Rather, Michelle is educating her audience. Yet, she can still earn money through the content that she is sharing with her audience, but she’s varying her approach.
3. Relationship-Building Emails
It doesn’t make too much sense to buy email traffic, which means that you need to build it organically. And that can even be done with the help of email for marketing.
Before someone buys through your affiliate links, they need to trust you. So, you need to establish credibility – a key part of how to do email marketing that converts.
Make your subscribers believe you understand their issues and are committed to providing a solution that will benefit them through your emails for marketing purposes.
The example below is a great source of inspiration. Jess is a designer who gives tips to fellow designers. At the end of the email, Jess gives her own advice:
Two or three times a week, send an email (for marketing) to your subscribers with helpful, beneficial content in it. Here are three elements you should consider when writing relationship-building emails:
- The writing style: When it comes to marketing and emails, write in a casual tone, as if for friends or colleagues, for example. It positions you in the reader’s mind as someone they know well and have a personal relationship with. So, emails with text and an occasional photo or video may help you develop deeper personal relationships.
- Storytelling techniques: Instead of dry, factual, and statistical content for your email (mail) marketing campaigns, use stories about yourself or dealing with clients.
- Personalize your responses: Go out of your way and respond to your subscribers. That strengthens their loyalty and motivates them to leave positive reviews.
Be brave and discuss some of your failures and what you’ve learned from them. That will help you develop a stronger personal relationship.
4. Promotional and Sales-Oriented Emails
As an affiliate, your main goal is to promote a product and generate sales. So, promotional emails must have a place in your email for marketing strategy. A smart approach is to send promotional emails twice a month at first, then weekly as engagement grows.
You don’t need to focus on the product itself. You can center your story around a person, highlighting real-life experiences. In other words, reviews and testimonials are social proof. Plus, they also align with email marketing best practices for higher conversions.
Emails that include gift guides, giveaways, and seasonal campaigns are also proven elements of the best email marketing strategies for affiliates to sell and promote.
Use Proven Email Sequences
If you want to increase affiliate earnings, consider using email marketing best practices like automated sequences. Sending several emails over a few days about a promotion helps build anticipation and drive more clicks – boosting your affiliate earnings.
There are various types of sequences in your emails for marketing that you can use. If you’re running a time-sensitive promotion, for example, you should send an email on the first and last day of your promotion. That is when most of the sales for an offer will happen. You can send more than two emails, of course, if you want to comply with the email marketing best practices.
The key to sending multiple emails for a promotion is varying the type of emails for marketing you send. Examples of sales emails that are effective include the “Frequently Asked Questions” emails, “Testimonials” emails, and “Time Running Out” message.
Use Countdown Timers to Create a Sense of Urgency
Countdown timers are a classic example of smart marketing and email integration. They create a sense of urgency and push subscribers to act quickly and “buy now” (see what I did there). This way, providing your subscriber with a visual indicator that if they don`t act now, they will miss out.
Countdown timers are easy to add to an email for marketing. You just need to add a line of code to your template, and they’ll appear in the message. They are free to use as well. Here’s a list of some of the best options.
To make target countdown timers effective, you must combine an honest sense of urgency with valuable information. Don’t overdo it, or customers will begin to lose trust in the product you’re promoting.
Increase the Value of Your Offer by Including Bonuses
Exclusive bonuses can make your offer stand out from the competition and increase conversions. They can be ebooks, videos, audio files, or even physical items. These bonuses are a simple but powerful way to amplify the benefits of email marketing.
Here are a few ideas:
- You may ask the product’s creator for bonuses. Product creators want to help affiliates sell as many of their products as possible. As a result, they could already have bonuses for that product.
- You may create your bonuses and give them away. You don’t have to make them from scratch; you may reproduce previous material into a product. Maybe you may convert some of your videos into an ebook or a single video.
- You may use PLR (private label rights) products which are a type of resell rights products. These items are the ones you pay fees for and then sell or give away as bonuses. It can be articles or videos.
It’s also a great idea to set up a bonus page and direct your subscribers there. Instead of sharing your affiliate link directly in your affiliate email marketing, you send your subscribers to a landing page where you promote your affiliate offers, as Stripo has done in this email.
Bonuses may be an excellent motivator for your subscribers to increase their spending and get a bonus. As an example, suppose your affiliate product is a course. You may provide a course as a bonus. If your subscribers buy four classes, they get the fifth one free, for instance.
Track the Results and Optimize
As part of how to do email marketing effectively, use tracking – it`s an essential part. See which approaches, frequency and sequences work for your audience, and experiment.
Also, make sure you know which UTM tag helps monitor the traffic from email. Try “utm_source” – this parameter automatically specifies the traffic source, say “email” or “newsletter”. If you don’t know how to tag email traffic for GA, check this source.
Bottom Line
Email for marketing is one of the most effective channels for maintaining communication with your audience. When executed the right way, email (mail) marketing can help you build trust, increase engagement, and grow revenue.
This guide shows you proven email marketing best practices. From using different message types, like countdown timers for urgency or bonus emails for marketing. And let`s not forget sequencing for better sales purposes, as well as tracking results.
By applying the tips in this article, you should see a jump in your earnings and discover firsthand the lasting benefits of email marketing for your affiliate business.
Disclaimer: Please note that this article was provided by one of our guest authors, and the views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of PropellerAds.
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