[Interview with MaxJmac] What Chinese Advertisers Discover When They Go Global

Expanding beyond the Chinese market is no longer just an option – it’s a legit growth strategy. But global performance marketing plays by different rules.

Hmm, what rules?

In this video, MaxJmac, PropellerAds Partner and Affiliate Marketer, shares hands-on insights from working closely with China-based advertisers and agencies entering global markets. And it’s juicy!

What we discussed:

• The key mindset shift from fast results to data-driven optimization
• How Push and Pop traffic differ from feed-based platforms
• Why localization goes far beyond translation
• Hw user values trigger change across GEOs
• What to test first and what to avoid when scaling internationally

Ad Trends

Chinese New Year Ad Trends 2026: What Experts Expect to Peak

For Chinese advertisers, going global isn’t a step up – it’s a step sideways. New users, new signals, new rules.

The good news? With the right testing mindset, global performance becomes something you can actually control (and we love control).

Have questions, ideas, or your own experience to share? Let’s talk in the comments!