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How paid social traffic turned out to be a premium solution for iGaming campaign
Case Studies

How $17,523 on Paid Social with iGaming Offer Bought 15,091 Target Actions at $1.16 Each

Paid Social traffic delivered iGaming target actions at 38% lower cost than Popunder. Explore the setup, zones, and scaling strategy....

PropellerAds - traffic buying insights covering six AI trends in campaign automation, data, creatives, and moderation
Ad Trends

6 AI Trends Shaping Traffic Buying. Insights from Alex Vasekin

Traffic buying is shifting toward AI agents, automated creatives, and better data. Explore six trends helping buyers launch and scale faster....

propellerads-niko-ai-3
Platform Updates

NIKO AI 3.0 Is Here: Your AI Co-Pilot Got a Whole New Engine

NIKO AI 3.0 is live in the PropellerAds Platform: streaming answers, chat sessions with history, and steadier campaign tools. Same co-pilot, whole new engine....

Key iGaming Metrics
Advanced Tutorials

Key iGaming Metrics Every Affiliate Marketer Must Know

GGR, NGR, ARPU, ARPPU, LTV, retention, churn, and CAC: what each iGaming metric shows, the formula behind it, and which ones to check first. With FAQ....

PropellerAds - postback security protecting S2S tracking endpoints from forged conversions
Security

Postbacks Under Lock: How to Keep Your S2S Data from Getting Hijacked

Postback security helps stop forged S2S conversions. Learn how click ID checks, tokens, IP whitelisting, and anomaly alerts protect your data....

propellerads-hikacked-ad-accounts
Security

The Hijacked Ad Accounts: How Media Buyer Logins Became a Black-Market Commodity

Ad account hijacking turns verified accounts into black-market assets. Learn how attacks work, what they cost, and how to recover....

PropellerAds - infostealer marketing tools threatening browser sessions and advertising accounts
Security

Cracked Tools, Stolen Sessions: The Security Bill of a “Free” Marketing Stack

Infostealer marketing tools can expose session cookies and ad accounts. Learn how small teams reduce risk with free security controls....

Top iGaming GEOs
Affiliate Marketing

Discover the Top GEOs Dominating the iGaming Market Right Now

Explore top GEOs for iGaming that are trending right now! Insights from PropellerAds' account manager included....

Fantasy Sports vs iGaming
Advanced Tutorials

Fantasy Sports vs iGaming: Complete Marketing Guide

Fantasy sports vs iGaming: how the two verticals differ, which audience each one attracts and which ad formats convert for them. With a case study and a FAQ....

What is iGaming vertical?
Ketch-up

What is iGaming: Current Industry Trends, Creatives, and Laws

In this blog post, we explore the iGaming affiliate niche - current industry trends, legal aspects, and tips for designing engaging creatives...

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