category

Ketch-up

Time to catch-up with the basics! These articles are for new affiliate marketers who need some ketch-up to complete their understanding.

iGaming ad formats: explaining their types and choice.

iGaming Ads: Ad Formats Explained and How to Choose the Right One

iGaming ad formats explained: native, display, banner, push and programmatic. See where each format works, which payment model fits and how to choose one.

Self-Service Platform

What Is a Self-Service Platform in Affiliate Marketing?

Learn how self-service platform works, which benefits and features are there and how is it built in the advertising ecosystem.

eSports Tournaments

eSports Tournaments: How Can Affiliates Benefit?

Want to earn as an eSports affiliate? eSports tournaments are perfect for launching offers and boosting revenue. Learn to maximize profits!

Propellerads DSP vs SSP advertising

DSP vs SSP in Digital Advertising: What’s the Difference?

Understand DSP vs SSP: Discover how these tools optimize ad buying for advertisers and ad selling for publishers in digital advertising

PropellerAds - demand side platform guide featuring interlocking gears representing automated programmatic ad buying.

Demand-Side Platform (DSP): What It Is and When You Need One

What a demand-side platform does, how programmatic buying works, and when ad networks beat DSPs - from media buyers, with a comparison table.

PropellerAds - Native Advertising examples and strategies illustrated with a collage of people, a television, and newspaper text.

Native Advertising: Examples, Costs and Alternatives

What native advertising is, real examples and CPM costs - plus how to buy native-style traffic when a native network isn't the right fit.

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