Holi is one of the most popular seasonal festivals in India. Therefore, it is not surprising that a large number of eCommerce companies usually come up with ingenious ways to adopt the mood of Holi during this season, and encourage people to shop more. They…
Preetam Kaushik is a journalist and online marketing consultant based in India. He has contributed to various reputed publications like WIRED, The Huffington Post, Business Insider, and World Economic Forum Agenda.