One monetization method that can offer you a lot of benefits. Two formats that each have their perks. Which will you choose? Or better yet, should you combine MultiTag, Interstitials, and In-Page Push? One client tested this strategy and shared his experience. 

Based on what he found out, we managed to also create an elaborate list with some of the most appreciated MultiTag advantages. Continue reading to find out more, and start thinking of how you could benefit from this Case Study.

In case you needed reminding 

What is MultiTag

In simple words you can drop all the mountains of extra work using a monetization method that effectively combines several formats.

This way you get OnClick Popunders, Push Notifications, In-Page Push, and Interstitials in one single tag: the MultiTag.

It automatically optimizes your campaigns to get the highest CPM rates. All while you relax knowing that your audience is having the best experiences.

But what if: you need to monetize social traffic or iOS users, or if your traffic is more likely to react to ads after a certain time on the platform? Then use Interstitials and In-Page Push (IPP) campaigns instead. Right? 

Well, telling you would ruin all the fun. So, let’s just see which is best between MultiTag, Interstitials, and IPP.

All by checking the case of one of our publishers that was running these three monetization methods simultaneously.

Publisher Case Study

Our client ran these three tests between September 9th – October 9th. The setups that he was using for all three campaigns were:

GEOs: Worldwide (main: FR, CA, BE)
Platform: 50% Mobile + 50% Desktop
OS: Android, iOS, Windows

Interstitial Campaign

Below you can see his result for the campaign he ran on Interstitial:

PropellerAds - Interstitials Results
Results obtained monetizing Interstitials

His numbers were not so bad, making $724.40 profit, with an average of $24 daily. The client’s Average CPM was also pretty good, $0.22 oscillating between $0.14-$0.34.

Yet, as you’d expect, he had to constantly optimize his Interstitial settings to ensure its good performance. 

In-Page Push Campaign

His results with In-Page Push, managed to get him almost the same profit as Interstitials, and a pretty solid CPM:

PropellerAds - In-Page Push Results
Results obtained monetizing In-Page Push

He made a $603.94 profit, with a $20 daily average. The average CPM for IPP was $0.15, fluctuating between $0.11 and $0.24.

And this was pretty high maintenance as well, with all the daily data processing and optimization needed to maintain its performance.

MultiTag Campaign: +72.5% Average CPM Improvement 

Yes, you read that right. His MultiTag results did not disappoint at all:

PropellerAds - MultiTag Results
Results obtained monetizing MultiTag

MultiTag helped our client make a total of $4,625.18 over the same period of time. That was $100 extra per day, aside from what he was getting with the Interstitial and IPP formats together ($55).

In total, he made $155 per day just by running the MultiTag. 

On MultiTag he also registered a $0.32 average CPM. This was more than double the CPM he was getting on IPP, and 45% higher than on Interstitial. 

And he didn’t optimize the MultiTag even once. This unique tag ensured full-ad coverage across all devices, OS, and GEOs, while automatically optimizing rates for him to reach the maximum profit. 

What Does This Mean for Publishers?

As you can get from our client’s example from above, MultiTag results in a higher CPM and earnings that exceed the amount generated by the two other formats together. 

This publisher increased his revenues, and his eCPM value! Based on his feedback, the CTRs also improved. Sure, you’ll say that the CTR is also influenced by the advertiser’s creative/offer, and if these are compelling enough for the end-user to click on.

But, keep in mind that the auto-optimization offered by the MultiTag was more than effective, helping our client maintain good results without him lifting one finger.

What are the Advantages of MultiTag for Publishers

There are a lot more advantages that MultiTag brings to publishers, but we’re going to focus on the main 4: 

#1. Effective Monetization

eCPM rates are very competitive in comparison to standard ad zones. When it comes to MultiTag, the ad format rotation occurs in real-time to display the most effective ad format. 

But, that’s not all. The MultiTag can bring more money to the publisher, as it will give him access to bigger budgets since:

  • He’ll get on the radar of more advertisers that want to promote their products via all formats. More formats mean increased visibility, higher conversion rate, and help in achieving his financial or marketing goals much better/faster. 
  • He will spend less time finding the best combination of formats and optimizing them. All our formats are optimized to work with each other and embrace the potential of one other and of the traffic.
    Before multitag, publishers had to run tests and spend time choosing what format to use in addition, or verifying what settings to apply.
    But now all this is already done by our tech and optimization team. So the publisher just has to place the MultiTag in his site code and it will start working independently choosing the best format and ad offer for the exact user.
    Moreover, all these formats will already have perfectly balanced settings – frequency capping, delay, and the interval between them. 

CPM Fluctuations: Where Do They Come From & What to Do

  • The publisher will be able to better invest his time, since he won’t have to spend a lot of it on tests or to maximize the income. 
  • They’ll still have control over each single format, by simply contacting our support team. Even though it is only 1 tag for all formats we can still manage settings if the publisher thinks he needs to make something different from default.

#2. One script for each Ad format

The time of having to add separate tags for every single format is over. With the MultiTag the client only needs to add one tag on his website code.

#3. 72.5% higher CPM rates

Our client’s case shows how effective the MultiTag is in helping you improve your CPM. And this is not the only case when MultiTag helped our clients improve their overall performance.

PropellerAds - MultiTag case study

Need more? Here’s another MultiTag Case Study

#4. Easy to integrate auto-optimization solution

The beauty of the MultiTag is that you can easily use it to set your ads’ optimization on auto-pilot.

And from the moment you add the tag on your website, MultiTag’s advanced targeting, offer selection, and overall optimization settings maintain the campaign at the highest performance levels.

Bottom line

Although the MultiTag is a great choice for publishers that are just starting, keep in mind that the client that just shared his case with you is very experienced. 

He used different formats on his website, including display ads. However, after seeing the results that running our MultiTag brought him, he declared himself hooked on it. 

Clearly, his experience shouldn’t be an example for your own performance improvement. Instead, you must find the best way that this tool will work for your particular case.

So how are you going to use the MultiTag to improve your campaigns and boost your CPM?


This copywriting enthusiast has an experience of over 8-years in creating engaging online marketing content for various verticals and formats. Out of passion for copy, she devoted 4 years to master the art of sales. Her journalisms-instilled active listening, combined with the sales-bound charm give her the superpower to break boundaries and establish emotional connections with the users.