To monetize WordPress websites, you need a lot of hard work, extensive planning, and knowledge about the platform. Yet, at PropellerAds, we work with countless publishers that run WordPress websites, so we’re familiar with the best monetization alternatives available and their best practices.  

Sure, there are many website builders and Content Management System (CMS) alternatives out there. But WordPress has become the most popular alternative. Still, with almost half a billion websites using this platform, it’s easy to see why it’s one of the preferred tools for people that make a living online.

In this article, we’ll go over the nuances of WordPress website monetization and discuss the options that publishers have available. 

Understanding WordPress

Before going over the methods to monetize WordPress websites, it’s important to understand the unique aspects of working with this platform. 

WordPress has become a crowd favorite because it’s free, it offers a drag-and-drop converter, and it’s SEO-friendly. But, there are some things you need to take care of before you monetize your website. 

For starters, you need to find a reliable hosting provider that can handle the potential rise in activity. And also set the right foundation in terms of website structure. If not, you’ll have difficulties achieving your SEO goals. 

Then, you need to have plenty of content and a consistent influx of engaged users. Finally, you have to ensure that your site is secure and that it abides by the regulations of the GEOs it’s displayed in. 

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However, WordPress makes everything pretty simple for every user. Even for new publishers, webmasters, or website administrators. So, you’ll easily find plugins or various advantageous partnerships they offer (like hosting for example) to solve all your priorities.

Monetizing WordPress Websites: What Are Your Options?

Now that we’ve covered the basics, let’s go over the WordPress website monetization strategies you have available. 

Partner with a Reliable Affiliate Marketing Network

The first thing you need to ensure is that you work with a reliable network like PropellerAds. Because this will allow you to enjoy advanced features. 

For instance, PropellerAds provides a WordPress plugin that makes tag implementation a lot easier. This greatly simplifies the process as WordPress doesn’t offer support for publishers who want to add tags. 

Additionally, PropellerAds also provides an awesome feature known as MultiTag. This feature automatically decides the best formatting and frequency for a page. So you don’t have to conduct any testing or adjust anything manually. 

In addition, you get to work with Direct Links. And because of this lightweight tag your website isn’t loaded with ads, and you get plenty of space for other formats.

Need more help with the WordPress Plugin?

Work with a CPA Network

One of the most common ways to make money from a WordPress website is to join a CPA network as a publisher.

In simple terms, this allows you to place relevant, targeted ads on your pages. These ads generate revenues based on the different formats and types of interactions they cause.

In fact, we partner with such a network, Zeydoo. They allow you to increase your mission, and also double down as an affiliate, promoting their offers on your website.

Implement Google AdSense

Google AdSense is an ad network that’s owned by the world’s largest search engine. While it does offer monstrous reach, it’s important to note that AdSense offers limitations in terms of the industries it allows. 

Yet, it’s among the top monetization options for WordPress publishers. And moreover, you can also use it in parallel with PropellerAds, as they greatly complement each other. 

Start an ECommerce Business With WooCommerce

There is no doubt that eCommerce businesses are hard to establish. But, with the right network of providers and an organized strategy, you should be able to identify a great set of products that your visitors are interested in. 

And there are many ways to set up an eCommerce platform. If your budget allows, you can opt for a traditional structure where you purchase bulk items and become a distributor.

Additionally, you can establish a drop shipping business and sell items that you don’t actually keep in stock. 

From a digital perspective, you also need to create a shop on your site and get a reliable payment processing platform. Then beef up your security, and automate repetitive tasks like order confirmation emails. 

Offer Online Courses or Webinars

Skill-based hiring is just one of the many trends fueling independent learning. Many publishers have found success creating online courses and webinars about topics they have knowledge about. 

The best part is that you don’t have to be a qualified expert to offer a webinar, but the more credentials you have, the higher you can charge for each seat. 

Publishers webinar - 6 ways to monetize your traffic

Wanna see a successful webinar example? Check out our Monetization Methods Webinar

Join Elementor Experts

If you have a great track record of creating WordPress websites, you can join the Elementor Experts Network. This way, you’ll become part of a community of creators promoting their work through the platform. 

Elementor Experts can help you find individuals and businesses who are interested in your skills. Moreover, you can also create page templates to sell directly on Elementor Experts. Plus, skilled designers and developers can create themes and add-ons for Elementor and sell them on ThemeForest. 

In addition to being very profitable, it’s worth noting that you can combine this with any other monetization option on this list. 

Become an Affiliate Marketer

Rather than becoming a publisher, you can also monetize WordPress websites by joining the same ecosystem in another role: as an affiliate marketer. 

Affiliate marketers are professionals that help companies reach their target audiences in exchange for a commission. There are many forms of affiliate marketing so you’ll likely find an alternative that’s suitable for you. 

Plus, you can monetize most of your traffic as an affiliate and generate money from the rest by selling it to networks or other third parties.

Write Sponsored or Hosted Posts and Other Types of Content

In addition to innovative techniques like performance marketing, you can also opt for more traditional styles of advertising to monetize WordPress websites. This includes writing or simply publishing sponsored content such as blog posts, articles, and videos on behalf of advertisers. 

Additionally, you can also post press releases and business news independently. Or join a PR network that meets your revenue requirements. 

Every agreement with a sponsor is different, so you’ll have to negotiate the cost, type of content, and so on with each individual advertiser. In some instances, you’ll be required to develop the content, so it’s important to have a capable production team, even if it consists of a one-person show. 

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Also, remember that you may have highlighted the fact that the content is sponsored in order to comply with ethical marketing practices in the regions you’re targeting. 

For more visibility, you can also share your success stories with us. We’ll turn it into a Case Study for you.

PropellerAds - Social Traffic Monetization Case Study

Check out our latest Monetization Case Study

Sell Exclusive Merchandise

Selling exclusive merchandise is among the oldest forms of online monetization, and it remains effective to this day.

Merchandise and exclusive products have remained popular in large part because they are suitable for all types of industries. Including entertainment, video games, and similar verticals.

And you can even create your own trend and develop merchandise once it’s big enough. 

Offer Memberships

This method to monetize WordPress websites is similar to selling content, except that you charge visitors a membership fee in order to gain access to your posts and other materials.

It may be difficult to switch from a fully free to a membership setup. But, as long as you have a loyal base of followers, you should have enough paying members to stabilize after the transition. 

Ask for Donations

Giants like Wikipedia have survived for decades mostly on donations. If you have a huge group of loyal followers, you should consider placing a banner on your site that asks for donations.

A great method is to share the goals you want to achieve with the donation and a meter that helps you track your progress. 

Create a Private Forum with a Business Directory, Reviews, and Ratings

Despite the fact that social media now takes up a huge chunk of the average user’s browsing time, forums are still among the most popular types of sites you can have. 

As a matter of fact, many consumers are willing to join private forums and pay a membership fee, as long as it provides good value. 

As a publisher, a great way to monetize this concept is to establish a private forum that contains a business directory. You can even reach out to the businesses that will potentially appear on the forum and come up with a commission agreement. 

If the resources allow, you can include a thorough review and rating feature that members can use to help them choose the best providers. But you should also be ready to make it diversified and open for contributors to expand, and easily find/offer useful information.

Want to Find the Best Monetization Option for Your WordPress Website?

Monetizing WordPress websites, can take some time. Just identify the best method, create an organized plan, and work on achieving your goals gradually.

And you should be able to transform your website into a revenue-generating machine. 

If you want to know more about monetizing your website with PropellerAds, get in touch with our team today. 


While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.