Have you ever received a birthday or holiday gift that looked great, but you really didn’t know how to use it? To many publishers, that’s exactly what interstitial ads feel like. Publishers are always looking for new ways to monetize their content. However, with so…
Let’s attempt to answer the question on everyone’s mind: how to monetize ALL your traffic. You know all too well that as a rule (a weird rule, but still), a certain portion of your traffic sometimes goes to the trash bin and doesn’t bring you…
What was hailed as a doomsday browser update, actually turned out to be one of the best Chrome updates for publishers. Although many publishers were deeply concerned with Google “killing Push,” it came out that we were preparing for the storm that never happened. You…
Less than a week left until Chrome 80 is out in the wild, and publishers should be geared up for whatever Google brings to the table. The announcement on the Chromium blog triggered an avalanche of questions about how this update is going to impact…