China is an attractive market for many verticals, and the affiliate industry is no exception. Thanks to its billions of mobile users and its huge midd...
CPC or CPM: How to Pay Less for Push Notification Traffic
One of the crucial steps in setting up an ad campaign is choosing a bidding model. Of course, if you enjoy burning money, you can skip this step and f...
US Sports Betting Affiliates: What’s Going to Change?
This guest post is brought to you by Richard Newman. He is an attorney at Hinch Newman LLP focusing on the U.S. advertising and digital media matters....
Black Friday through Cyber Monday: A Survival Check List for Affiliates
There are many theories of where the term “Black Friday” comes from and some are way more joyful than others. Regardless of its roots, the shoppin...
[Singles’ Day 11/11] Preparing for China’s Biggest Online Shopping Day
When you think about love, you often imagine an affectionate couple or a smiling family. However, many people believe that you first have to love your...
Online Casino Trends that Made an Impact in 2018
The art of gambling can be dated back to more than four centuries, but the current state of the pastime could not be any different. Today, millions of...
6 Psychological Ingredients for High Converting Landing Pages
When it comes to creating a landing page that converts there are numerous schools of thought out there. Things as simple as adding a number instead ca...
Simply Boo-tiful: How to Build a Great Halloween Campaign for Any Industry
Halloween is just around the scary curve, but this season goes beyond Saw marathons and trick or treating. For online businesses, Halloween represents...
Fraud or Not: Is Incentive Traffic Allowed?
Most business owners wouldn’t consider paying random people off the street to walk into their store. It’s pretty obvious that most people would ta...
Not-So-Smooth Criminals: Fighting Ad Fraud
Today’s films usually portray scammers as slick people with quick reflexes and soothing voices. They usually hang out at casinos and specialize in c...