Your ad campaign didn’t take off, and conversion numbers are indistinguishable from zero. Although the situation sounds like a legit reason for pani...
Chinese Affiliate Marketing Trends for 2019
China is an attractive market for many verticals, and the affiliate industry is no exception. Thanks to its billions of mobile users and its huge midd...
[Stats] Super Bowl Campaigns: What works & What doesn’t
Best artists, the most expensive TV ads, top athletes – yes, Super Bowl 2019 is just a few weeks away. The audience is expecting entertainment, qual...
CPC or CPM: How to Pay Less for Push Notification Traffic
One of the crucial steps in setting up an ad campaign is choosing a bidding model. Of course, if you enjoy burning money, you can skip this step and f...
US Sports Betting Affiliates: What’s Going to Change?
This guest post is brought to you by Richard Newman. He is an attorney at Hinch Newman LLP focusing on the U.S. advertising and digital media matters....
Targeting Strategies for Beginners: How to Segment and Approach Your Audience
One of the reasons why going to a restaurant is awesome is the simplicity of the interaction. But, imagine if the menu wasn’t grouped into different...
What’s New? Self-Serve Platform for Advertisers: The Best 5 Features
The end of the year can’t keep us from creating new tools and improving your advertising arsenal. Today, we will review the 5 COMPLETELY new Self-Se...
Cheat Sheet: Digital Marketing Trends 2019
How can you make money in digital marketing? Well, if you are serious about earning as a marketer you have to get fresh ideas (which no one knows abou...
Experts Talk About: Key Digital Advertising Trends for 2019
What trends will shape the digital advertising world in 2019? To keep up with our tradition, we decided to interview prominent marketing experts on th...
Intro to How to Conduct Effective A/B Ad Testing
The reason why scientific experiments are held to extremely strict standards is to ensure their accuracy. After all, scientists use these experiments ...