The art of gambling can be dated back to more than four centuries, but the current state of the pastime could not be any different. Today, millions of consumers choose to participate in a series of chance games through a variety of digital channels, right from the comfort of their homes.
Online casinos and betting platforms are using technology to improve user experience, reshaping the entire industry in the process. Below, we’ll take a look at the most significant casino trends in 2018, common types of games, and the areas of the world online gambling affiliates should be targeting.
The global online casino industry generated close to 48 billion US dollars in 2017 alone, approximately 9% more than the 2016 total. What’s more, projections for 2019 forecast a jump to almost $60 billion by the year 2020.
In a nutshell, this means that the online casino and betting industry is not only here to stay, but growing at an exponential rate. But, betting platforms and online casinos need to take the trends that are shaping the industry and make the right changes in order to stay competitive.
Gambling is very popular in most parts of the world. From lotteries to sports betting and traditional casino games, online gambling allows folks to enjoy their favorite pastime without having to leave the comfort of their home or work.
While this doesn’t deliver the whole “casino experience” it allows people to enjoy a fun game, polish their skills, or simply kill some time, regardless of where they may be.
Furthermore, there are certain regions that are considered online casino “hotspots” so gambling platform can increase their revenue by focusing on these areas. The main areas of online casino activity are:
As you may expect, online casinos offer a variety of games to choose from. The digitalized versions of these games work in the exact same way as the physical version. They can employ cards and other elements, ultimately inviting users to polish their skills or participate in a familiar game whenever possible.
Poker is very common because it’s easy to understand and fun to play. Like the physical game, video poker is extremely popular. Users can choose to play with a computer or pick a live online casino, which offers a human dealer on the other side of the screen.
Like poker, blackjack is fun and very easy to understand even for first-time players. The immediate cost of online blackjack may be significantly lower than brick and mortar casinos. And, because the dealer is not in the same room, users can play at their own pace without feeling pressured.
The easiest one of them all, slot machines don’t require any skills except for money managing abilities. It’s very popular because it’s easy, very attractive, and can result in a flurry of euphoria every now and again.
Online roulettes are a crowd favorite because they are very affordable and can be played from wherever a user may be. It doesn’t require a huge amount of skills or attention, but it can still pay off from time to time.
There are many different types of baccarat variations and not all of them are available at every casino. Users can usually choose from a huge collection of online baccarat versions, giving this traditional game a new dimension.
It’s said that online craps offer gamblers the best odds when it comes to digital gambling. Whether true or not, craps is one of the most popular online casino games, especially because users are not engulfed in the often-chaotic atmosphere of a physical location.
Online bingo has become one of the hottest online casino games in the UK and in different parts of the world. The intricate interfaces combined with the simplicity of the game has attracted a huge crowd, so all serious online casinos should offer this option to their customers.
Online casinos are dependant on technology and recent advancements have allowed providers to vastly improve customer experience. This has attracted a flock of new and returning customers, allowing them to play attractive games conveniently regardless of their physical location.
Some of the biggest online casino trends that made an impact in 2018 include:
Virtual reality (VR) and augmented reality (AR) are two different things, but they are both set to shape online casinos in the next few years. Some gambling platforms are already started to implement AR, which basically adds virtual features (like a slot machine) to the room you’re in.
On the other hand, some providers are looking to transport users to a completely different place through VR. Both of these are in their early stages, but pundits predict they will be the next major step for online casino tech.
Many online casinos are already using artificial intelligence and machine learning to provide a better experience for users. Both of these can be used to help deliver personalized gaming experiences and suggestions, plus potentially identifying addictive behavior.
“These valuable insights combined with AI allow for an even more heightened user experience (UX). As an online gambler, you can step virtually into a casino built just for you! The system knows your favorite games, and they’re accessible with a single click when you log in,” says Techspective.
Security is becoming a major concern for consumers across the board and casino customers are no exception. Major platforms saw huge improvements in safety practices in the last calendar year, making security one of the biggest trends in the industry
Desktop platforms still dominate the industry, but mobile casino games are also in huge demand. Betting and gambling companies need to develop a mobile platform and deploy cross-channel approaches to both sales and marketing.
Casinos may not strike you like the most sociable of places, but statistics indicate that social casino games are on the rise.
Despite the state of Bitcoin and cryptocurrency in general, many online casinos started allowing payments via these alternative methods in 2018.
Lastly, the world of online casino has gone one more significant change, perhaps the most important of them all. Customer experience has taken the front seat with more users now looking for a great platform that doesn’t take advantage of them.
Now, platforms are looking to deliver an awesome experience for users through AI and other technological advancements, rather than simply enticing consumers to spend money.
Stay tuned for more updates on the most significant online casino trends and news. By the way, we have a Telegram chat now – join us to discuss the latest news or ask all your burning affiliate questions.
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