The announcement of Chrome 80, a new version of Google’s browser that among other things is predicted to kill push notifications, made waves in the affiliate community.
But when haven’t we, at PropellerAds, been your knights in shining armour? And here we come, once again, saving the day by introducing a new exciting traffic type: In-Page Push.
What is In-Page Push?
In-Page Push (IPP) is the new type of traffic within your push campaigns that allows you to target more platforms, including iOS and Mac OS.
In the settings of your push campaign, it will look like an additional set of zones, so there will be no drastic changes to your typical workflow. In general, In-Page Push ads are similar to traditional Push notifications, apart from a few specifics.
How is IPP different from traditional Push ads?
An in-page push message is shown directly on the publisher’s website, and looks a little like a traditional push notification. Since users are on the page at that moment, there’s a 100% possibility that they will see it. As a result, the CTR is much higher than for traditional push ads.
An important difference is that there is also no subscription collection. Users don’t subscribe to getting IPP ads, so the targeting process looks slightly different.
Also, the GEOs and verticals that perform well for traditional push notifications might not pay off just as well for IPP.
So, let’s find out how to maximize your profits with this new type of traffic.
Top offers, verticals, and GEOs for IPP
As we’ve just added IPP traffic to our platform, we’re still collecting data about its top-performing GEOs, verticals, and offers. So far, what we see looks very promising.
With IPP working on all bidding models, including automatic TargetCPA optimization, the areas for its application are endless.
We’ve registered a lot of traffic on Android for Brazil, India, and Mexico.
For iOS targeting, the USA and Japan are the most successful areas.
The biggest advantage is that this format is new in town, so users are very receptive to it. So, don’t miss your chance to find the next El Dorado vertical for In-Page Push. Be the first one to catch the hottest leads and test test test!
What type of offers does it make sense to run?
Speaking of the top offers, we’ve seen many successful launches in the Software vertical, including Mac OS targetings. Finance and Dating have also shown good results.
What offers don’t work too well?
Once again, there’s not much data yet, but so far we haven’t seen any substantial results for Games and Nutra.
Other In-Page Push targeting tips
You can connect In-Page Push zones to your existing push campaign or start a new one that will only target IPP.
The greatest advantage of In-Page Push is the ability to target devices with iOS and desktop users of Mac Safari. Previously, due to Apple restrictions, it was impossible so that share of traffic was vastly underexploited.
The key difference from the traditional push campaigns is that you can’t target users by a particular User Activity level. IPP is a new traffic type, so we’re adding new features on the go. Soon, user activity recognition will be added to all accounts.
For now, when choosing IPP, don’t select a particular User Activity level, instead, choose all of them. Otherwise, your campaign won’t be getting any IPP traffic.
When should I better choose In-Page Push?
We suggest that you cast your keen eyes towards In-Page Push if you feel that your traditional push campaign is running out of juice and could benefit from more traffic.
IPP will also help you if you’re working with a promising offer that hasn’t shown any great results yet and want to try out new approaches.
How to set up an IPP campaign?
Once again, the key advantage of In-Page Push traffic is its ability to reach the fans of Apple devices. Don’t forget about it when you’ll be setting up your campaign.
If you have an offer specifically for iOS users (for example, in the Software vertical there are many offers with extensions for Safari), it makes sense to start a push campaign only on IPP.
The process of setting up an IPP campaign is perfectly described in this post.
In-Page Push is a great addition to your push campaigns. By allowing you to reach new audiences, it helps to squeeze the last drop out of every vertical, GEO and offer. To maximize ROI, we recommend mixing the formats and testing various opportunities.
Since IPP is new, now is the best time to find the hottest leads and make the most profits. Users haven’t got used to in-page push ads, so their “ad blindness” won’t stand in your way as much as with other types of traffic. Don’t waste any more time and launch your IPP campaign right away!
We’ll be glad to see your questions, comments, and suggestions in the comments box down below. And if you feel like talking to your fellow affiliates, join our Telegram Chat!